FAQ’s

We work with ambitious founders and entrepreneurs who are looking to move beyond the solo grind of being alone at the top. Our members are typically owners of established, growing small businesses ready to scale and crave high-level strategic coaching and real accountability. They often have a portfolio of businesses, or ideas and are interested in growth starting with themselves.

Our exclusive in-person Quarterly Board Meetings and luxury events are integral to the Strategic Circle, and these are currently hosted across luxury locations across the heart of England, so although we are open to members from any location, we primarily serve members who are commutable to the midlands quarterly.

This is a high-impact, focused engagement. Commitment includes an annual 6-hour strategy day in person, one monthly 60-minute coaching session online, and four in-person Quarterly Board Meetings. We expect members to actively engage with their curated peer board for maximum success. There are also monthly reset sessions, quarterly reset sessions and monthly group coaching sessions open for all members to attend to maximise their membership.

The membership is built on three pillars:

Coaching: with expert coaches who truly get you and will challenge your ambition.

Strategy: A clear roadmap, planning, and a tried-and-tested framework you actually want to follow which aligns personal and business goals.

Curated Peer Support: A safe, inspiring, perfectly curated peer group for cross-accountability, challenge and celebration.

We hand-pick each peer board (max 8 founders) to ensure a synergistic blend of non-competing business owners who are a perfect mix of personalities and skills to provide maximum support, diverse perspectives, and honest accountability—all chaired by the Strategic Circle Chair and Founder, Emma.

The Ambitious Growth Model is the award winning framework aligning personal and business goals and strategies in to one blueprint, created and licensed by our sister company, Real World Consultancy. It is used during your annual strategy day to craft a detailed, holistic blueprint for your personal and business goals, and is used as the basis for quarterly reporting to ensure every action you take leads to quantifiable results.

Admission starts with application to the waitlist, this unlocks access to our exclusive Experience Day for those founder’s who may be a fit. This allows you to get a feel for the circle experience, experience the power of sharing with other female founders in a safe space, and enables us to ensure a mutual fit. Please complete the application form to join the waitlist.

Membership represents a significant investment in yourself and your business's future, reflecting the high-touch coaching, bespoke strategy, and luxury experiences provided. Full details on the annual fee will be shared following your successful application to an Experience Day.

Yes. Our Experience Day serves as the initial trial. It is a carefully curated event that provides immense value and allows you to test the waters of the Circle's dynamic before making a commitment.

Yes, absolutely. Founder isolation and burnout are the primary problems we solve. Our solution is creating a curated peer board—a supportive, non-judgmental environment that provides deep, real-world accountability and shared experience to combat the feeling of going at it alone.

We provide the strategic roadmap and accountability that prevent endless hustling. You'll gain dedicated time with an expert coach to develop a clear blueprint using our Ambitious Growth Model. This ensures every action taken is focused on measurable, sustainable growth instead of daily chaos.

We tackle the Self-Sabotage Trap head-on. Unlike obvious burnout, High-Functioning Exhaustion looks like success on the outside but is fuelled by willpower. Our Coaching Element focuses on your Personal Ambitious Vision and helps you define Life Essentials and Non-Negotiables. This ensures your business strategy serves your life, rather than ruthlessly consuming it.

The Strategy-Execution Gap is what we call the Chaos Trap. The solution is the Strategy Element, which replaces reactive chaos with clear structure. We help you translate your high-level vision into a Strategy on a Page, forcing ruthless prioritisation to ensure your limited energy is focused only on genuinely high-leverage activities that create traction.

When you're only accountable to yourself, you fall into the Accountability Illusion (The Blind Spot Trap). The Peer Element provides the external governance required to overcome this. Your curated peer board provides relentless, empathetic assurance, demanding you show up and neutralising the blind spots you can’t see alone.

he difference is assurance and sanity. The Solo Spiral happens when you internalise every setback, leading to panic, overthinking, and decision fatigue. The Circle provides immediate, empathetic peer support to normalise the struggle, stop the catastrophising, and turn emotional pressure back into logical, strategic action.

Your team requires you to be the visionary, and family doesn't understand the nuance of cash flow. You need an impartial challenge. The Circle acts as your external governance, providing a trusted peer board of equals who can highlight your blind spots and provide strategic accountability in a way that you naturally accept and trust.